Where else can you ensure understanding of your products/services; communicate and demonstrate features and benefits, identify and correct misperceptions, and distribute samples all in one place?
Your first hurdle may be “selling” your company’s decision makers on the idea of incorporating tradeshows in your marketing mix. They may ask “what can trade shows do for us that we aren’t already doing?” or “how do we know potential customers find them useful?”
Exhibiting at industry-appropriate trade shows means face-to-face interaction with potential customers that meet your target profile – something that is tough to achieve any other way. Here are a few points that can answer questions your colleagues may raise:
Here are some recent statistics about tradeshow attendance, attendees, and exhibit performance that can be helpful in your tradeshow pitch:
Find more helpful statistics at www.exhibitsurveys.com
You’ve made your case and gotten your approval. Now the planning process begins. See our next blog for tips on how sales and marketing can work together to develop a profile of the “ideal” lead.
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