Good article about how Jobs applied design values to business- quick takeaway:
“More than any other executive, Jobs proved that design is among the key strategic differentiators in a global economy that’s increasingly becoming commoditized. His life was so full, and his ingenuity so great, that Jobs will leave many legacies. But certainly high on that list will be the impact of great design on the bottom line.
Jobs taught corporate America, and really the business world writ large, that design could create value, if done right. But that last clause is really the key because most companies, while they want to create beautifully designed and easy-to-use products, don’t really understand how to do it. It’s hard.”
Read more here