⇒ Specific: Focused, clearly defined description of what you want to accomplish and how you’re going to do it.
⇒ Measureable: How are you going to quantify your progress, for example, by setting numerical targets and assessment benchmarks?
⇒ Actionable: Break your goal into small steps. Do you have the skills and resources to carry out each step when you need to?
⇒ Realistic, aka Attainable: Is each goal in sync with your company’s overall mission, strategy, industry, and capabilities?
⇒ Time-based: Do you have a deadline for each step? Do the deadlines make sense?
The SMART goal system is to successful goal setting what “who, what, where, when, why, and how” are to reporting. It enables you to pinpoint what you want your business to achieve, set forth how to get there, and benchmark how well you’re doing.
Corporate-level SMART goals not only direct the growth of your business, they also give your staff concrete guidance and a context for planning, integrating, and implementing goals for which they’re responsible. SMART goals can be big, small, or somewhere in between – as long as they’re SMART.
Let’s say that face-to-face meetings are one of the most productive ways you generate business from new customers. Right now, these meetings are “catch as catch can.” Not so SMART.
You’d like to have more of these meetings and you’ve determined that two meetings a month should produce the volume of new business you’ve targeted.
Your SMART goal might look something like this:
We will hold and follow up on face-to-face meetings with 2 business owners or other decision-makers per month, starting in January 2015, to increase our customer base by the end 4Q2015. 33% of these meetings will result in new business. The prospects will identified via a targeted, pre-tested, quarterly social media campaign to be launched in January 2015.
SMART Goals: A tool to help you think through where your business is going and how you’ll get there – no matter what kind of business you’re in. You can also apply the SMART Goals strategy to your non-work life too! Hmm, how many fewer brownies would we need to eat to lose how many pounds in how much time – and how realistic is that?
What are your SMART Goals?