Search Engine Optimization is like diet and exercise; you have to do it all the time to get results. However the overload of information, offers and opinions can make it difficult to sort out what’s important and what is a waste of time. Over the next few months, we will discuss things you can do to improve your SEO, as well as things you should NOT do. Let’s start with some basics. Let us know if you need help with any of these.
Do your research – there are tools for finding the right keywords (like Google AdWords and Hubspot). Set aside some time to really think about who you want to visit your site, and then sift through and make some good decisions that will reflect the needs of your intended visitors.
Overstuff keywords. This is a black hat SEO technique, and you will be penalized for it by Google.
Tags: Keywords, Analytics, SEO, Optimization, Google Ranking, marketing
DO PROVIDE GREAT CONTENT
One crucial ingredient in successful SEO is keeping content original, interesting, and relevant to your audience. It’s not always easy, but with your new commitment to spending some time every day on SEO, it will become something that is always in the back of your mind. Think of each news story, anecdote or conference call in terms of, “Would my customers benefit from knowing this?” or, “How could this information translate to something useful for my clients?” Soon it will be second nature.
It might be helpful to keep an ongoing list of topics that you can draw from and expand upon for times when you are struggling to find great content. Services like Google Alerts and Scoop.it are good places to start. Let us know if we can help you get set up with the right keywords and topics.
DON’T STEAL CONTENT
Resist the urge to simply “borrow” images or text from other sites. Use your own words and keep the focus squarely on your business and readers. Reposting is fine, with proper credit, but original content is the most valuable from an SEO perspective.
Tags: SEO, social media, blogs
DO Keep Your Site Current
Do you ever check out a website and feel like you’re in a ghost town? Like it’s frozen in time? Don’t let that be you!
Once a potential customer has found their way to your site, there is no surer way to send them away than to appear as though you’re no longer in business. In scanning the home page of many businesses, when it seems to me that they don’t care enough to update their site and post something occasionally, I would not count on them to deliver what I am looking for. I need to know they are active and engaged.
Furthermore, search engines will sit up and take notice when new things are happening on your site; updating is essential to maintain a good ranking.
If the last website update you performed included a reference to the 2012 Olympics, it’s time to make some changes. You don’t need to revamp your entire site, but make sure your home page reflects your dedication to staying current, and that you have at least 2 – 3 new items within your site for the person who hasn’t stopped by in a few weeks or months. And remember to Tweet about those new items, post a link on your business’s Facebook Page and add a LinkedIn Update.
DON’T Have Out of Date Content
Hand in hand with keeping new content updated, be aware of getting rid of content that is no longer relevant or valid. If you had an offer that has expired, take it off of your site. If an employee has left the company, remove them from your staff page.
Let us know how often you do this type of website housekeeping – is it monthly? Is it seasonal? Never? We can help you identify some easy places to make changes that will demonstrate your commitment to offering your customers only the best.