Then we ask questions and do some research and let our wheels turn and our creative juices flow, and then we come back to you and listen some more.
It sounds like a nebulous process, and some parts of it are. How many people have said to you that they got their best ideas when they were taking a shower, or on a boat or at the beach or at a picnic?
But we take the nebulous parts of the process and apply them to your strategic, tactical and creative needs and come up with solid measurable results.
We ask a lot of questions about your business, your goals and your brand. The more we know about you, the better job we can do helping you reach your goals.
We want to learn as much as we can about your clients, your industry and your competitors. This helps us understand how your unique business can be successful.
Working within your guidelines, budget and time frame, we find ideas that will best communicate your message.
Whether we’re planning a campaign, marketing a department or entire company, or launching a new product or service, the strategies and tactics must make sense for your business.
We produce ideas, plans and deliverables that are professional, easy-to-use, and reflect your brand.
We build time into every project to review and make changes to be sure it’s exactly what you want.
From conducting surveys to determine the effectiveness of an idea, to AB testing to see results for different messages, to a multi-platform review of digital content to ensure consistency, we don’t go live without careful review.
Not only do we plan your communications activities, we actually get them done!
Once you have your plan and your marketing assets in place, it’s time to get the word out. A multi-platform approach can extend the reach of your message.
One of our first questions is always “How do we measure success?” The answer will guide us in planning what to measure.