Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Start with the end in mind. Articulating clear goals is essential to creating a successful marketing strategy.
A good marketing strategy helps:
- guide your marketing activities
- identify opportunities
- focus your resources
A good marketing plan contains:
- tactics that will be implemented within a specific time frame
- SMART goals (Specific, Measurable, Actionable, Realistic, Time-Based)
- the flexibility to change with your needs.