Marketing Strategy

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

–Sun Tzu

Start with the end in mind. Articulating clear goals is essential to creating a successful marketing strategy.

A good marketing strategy helps:

• guide your marketing activities
• identify opportunities
• focus your resources

A good marketing plan contains:

• tactics that will be implemented within a specific time frame
• SMART goals (Specific, Measurable, Actionable, Realistic, Time-Based)
• the flexibility to change with your needs