MAG Packaging, Still Current After All These Years

Still working after all these years.

Dare I say, but nearly thirty years ago we did the branding and package design for a company called Dead Sea Works. They extract Magnesium Chloride from the Dead Sea in Israel by evaporation through a solar evaporation pond array.

So after all of this time, I walked into Home Depot and was pleased to see that the packaging and branding are still being used!

It falls into line with our belief that good design sustains over time. It will work no matter how long ago it was done.

Since I don’t have any samples and I do have a steep driveway, I bought a bag. Still a bugger to lift.