IDP – A New Direction

The Client:


The Challenge:

Create a client and prospect campaign to highlight the leading-edge science behind Pan’s color technology.

The Process and Solution:

We created seven separate websites that were connected by a corporate umbrella site. We also created a simple sub-branding system for each division. The sites maintained a family look, but were differentiated by color and messaging. 

Advertising and online messaging was always specific to the market. Trade shows sometimes promoted the company as a whole, and sometimes individual divisions, depending on the event.

Campaigns directed to each market included:

  • Email blasts
  • Printed and downloadable data sheets
  • Postcards
  • Letters
  • Tradeshow displays
  • Web site content


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