by moldy | Dec 17, 2013 | Uncategorized
Our Guest blog today was written by Ryan Cote from Ballantine. Ballantine is a family-owned direct and digital marketing company, established in 1966. They offer their clients a full range of marketing services including direct mail, creative, personalized URLs and...
by moldy | Dec 8, 2013 | Uncategorized
To see a larger image click here In our last post we discussed some of the esthetic considerations about infographics in general, but how can you create one? A Team Effort It takes a diverse set of skills to create a good infographic and unless you’re a renaissance...
by moldy | Nov 18, 2013 | Uncategorized
Way back when, a chart was simply a way to view data visually. We created bar charts, pie charts, line charts, and made them as attractive, accurate, and easy to interpret as possible. Technology has created an information explosion, so the task of helping people get...
by moldy | Aug 13, 2013 | Uncategorized
The first time I became aware of product placement as an adult was when ET: The Extraterrestrial came out. It seems that Mars decided that M&M’s not be the bait that Eliot uses to lure ET. The filmmakers went to Reese’s, and the result was that sales...
by moldy | Jul 2, 2013 | Uncategorized
Companies spend lots of time defining, communicating, and reinforcing their branding. One of the least controllable representations of a brand is old-fashioned “word-of-mouth.” It can be helpful or harmful, depending on what’s being said and who’s saying it –...
by moldy | Apr 5, 2013 | Uncategorized
Here’s an article (with slideshow) about Susan Kare, the designer of the original Mac icons- I was so familiar with the one at the left. For those of us who started on the Mac way back when, I imagine they still are the default images we still visualize when...
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