by moldy | Apr 3, 2023 | branding, communication, creativity, identity, logo, marketing, Typography
Forget climate change, gun control, COVID, the war in the Ukraine and all of the other minor things going on in the world today… it’s time for LOGO WARS! On March 20, New York launched a $20 million campaign featuring a riff on Milton Glaser’s I ♥ New York logo from...
by moldy | Apr 11, 2022 | communication, design, message, Typography
I admit it, I’m somewhat of a design throwback. There are two approaches to typography that I love – and they’re pretty much opposites visually. First, is the formally structured Swiss design. The style uses a formal grid, usually sans serif typography, dramatic, bold...
by moldy | Mar 3, 2022 | design, design history, Typography
Last month the New York Times had an article in the Letter of Recommendation section about the typeface Garamond. It was written by a writer/designer and it’s very sweet and reflects some of the insecurities that anyone in the creative field feels on and off during...
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