by Lauren Cook | Aug 17, 2022 | blogs, communication, marketing, Optimization, Web site
WHAT IS A LANDING PAGE? A landing page is a web page intended to convert visitors into leads. It should be hyper-focused on the content it is linked from. It should contain a form that asks visitors for contact information in exchange for something of value. Say YES...
by Lauren Cook | Aug 1, 2022 | blogs, humor, marketing
Now that we’re in the dog days of summer, it’s time for me to ferret out the notes I squirreled away for a blog post on animal idioms. The folks in the office have been badgering me as they do the lion’s share of blogging. So I decided to take the...
by moldy | Jul 27, 2022 | branding, communication, creativity, design, identity, logo, marketing
I meant to write about this last month, but life got in the way. June was the 50th anniversary of Nike and the anniversary of the ubiquitous Nike Swoosh. From the branding and marketing perspective, the company has few rivals, but the story of the Swoosh is what...
by Lauren Cook | Dec 30, 2021 | marketing, message, motivation, online etiquette, online marketing, Optimization, Referrals, Social Media, Web site
1. Write your goals for the year This doesn’t have to be complicated. Just make a list of what you want to achieve this year. Post it somewhere so you see it every day. Reward yourself when you can cross something off the list. Don’t be afraid to change it throughout...
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