by moldy | Apr 3, 2023 | branding, communication, creativity, identity, logo, marketing, Typography
Forget climate change, gun control, COVID, the war in the Ukraine and all of the other minor things going on in the world today… it’s time for LOGO WARS! On March 20, New York launched a $20 million campaign featuring a riff on Milton Glaser’s I ♥ New York logo from...
by moldy | Jul 27, 2022 | branding, communication, creativity, design, identity, logo, marketing
I meant to write about this last month, but life got in the way. June was the 50th anniversary of Nike and the anniversary of the ubiquitous Nike Swoosh. From the branding and marketing perspective, the company has few rivals, but the story of the Swoosh is what...
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