by Lauren Cook | Aug 17, 2022 | blogs, communication, marketing, Optimization, Web site
WHAT IS A LANDING PAGE? A landing page is a web page intended to convert visitors into leads. It should be hyper-focused on the content it is linked from. It should contain a form that asks visitors for contact information in exchange for something of value. Say YES...
by moldy | Jul 27, 2022 | branding, communication, creativity, design, identity, logo, marketing
I meant to write about this last month, but life got in the way. June was the 50th anniversary of Nike and the anniversary of the ubiquitous Nike Swoosh. From the branding and marketing perspective, the company has few rivals, but the story of the Swoosh is what...
by moldy | Apr 11, 2022 | communication, design, message, Typography
I admit it, I’m somewhat of a design throwback. There are two approaches to typography that I love – and they’re pretty much opposites visually. First, is the formally structured Swiss design. The style uses a formal grid, usually sans serif typography, dramatic, bold...
by moldy | Sep 26, 2016 | communication, creativity, design, email, message, motivation, Social Media
Whether it’s on a business or personal level, the amount of distractions we face is overwhelming: email, texts, meetings, kids’ schedules, keeping up with the house chores – and on and on. So here are some thoughts, apps, resources etc. to help...
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