Marketers Struggle to Harness Social Media Marketing Campaign Data

Posted By On Tuesday, October 11th, 2011
One social marketer I heard speak described the whole social media scene as the “wild west”. Consumer companies such as Coca-Cola, Nike and Starbucks use social media to successfully build brand awareness and track what their customers want, only 26 percent of CMOs track blogs and 40 percent track any online communications. 82 percent still rely on traditional market

A Better Website in 5 Steps: Step 5 – Design

Posted By On Thursday, September 29th, 2011
In this post, we’ll be discussing some simple methods for creating a better website using best practices for design, which plays a rather significant role in the process of upgrading your site.  Use the right colors – Most of us have this one figured out, but the first element of design to check is the color scheme you’ve chosen for your site. When you visit your home page,

A Better Website in 5 Steps: Step 3 – Offers

Posted By On Thursday, September 22nd, 2011
Build a better website by creating offers for your visitors.  It’s an opportunity to give them something of value and share your expertise. Start by thinking about what your target market needs and wants from you. Offers can range from a free white paper to a product sample.  It all depends on your business.  If you primarily sell services, offer a free hour of consulting or a needs

A Better Website in 5 Steps: Step 2 – Message

Posted By On Monday, September 19th, 2011
One of the simplest, and often most overlooked, aspects to having a better website is to send a clear, consistent message. Making sure that people know the purpose of your website is absolutely key, and it is important to also make sure that it is easy enough to navigate.   Show Visitors Who You Are It seems like common sense, right? Most of us think that the purpose and message of our

A Better Website in 5 Steps: Step 1 – Keywords

Posted By On Thursday, September 15th, 2011
Assess Current Keywords; Yours and Your Competition’s The first step in building a better website is to select the right keywords that not only resonate with your audience but are also what your prospects search for when they’re looking for your product or service.  To select keywords, start with your current website analytics package and find out what keywords are already being used to

A Better Website in 5 Steps: Step 4 – Optimize

Posted By On Tuesday, September 6th, 2011
By this point, you are well on your way to a better website! The key now is making sure that people can find it.   Help Search Engines Find you The first place that most people go when they are looking for something is to an online search engine. While they get thousands of results, most people just look at the first few results. So, how do you optimize your website so that you are among

April Fools- an Honest History- Honest!

Posted By On Wednesday, April 1st, 0201
What’s it about April first, to be frank That means that we have to beware of a prank Was that day picked long ago, willy nilly To give ourselves plenty of time to be silly? Where did it come from and how long ago? The Internet says that we don’t really know. The Gregorians did some thing really quite strange They decided to make a big calendar change And as it turned out, when they were