Designing in Word is Like Drawing With a Ham Sandwich

Posted By On Sunday, April 29th, 2012
Don’t get me wrong, working in a program that doesn’t do anything particularly well doesn’t irritate me. It infuriates me. Why can’t I do a simple layout or template as easily in Word as I can in InDesign or QuarkXpress? Why is Microsoft’s code designed so it gums up any attempt at publishing text online? When we get a Word document for a website redesign, we have to

Take the “Steal Me!!!” Sign Off Your Electronic Devices

Posted By On Sunday, March 11th, 2012
I’m cynical enough to believe that if a bad guy really wants to get information on you they will- so there’s no sense worrying about it. But I recently read a couple of articles on smartphone and wifi security that offer some easy and practical ways to help avoid hacking and identity theft- or at least tell you how to take the “Steal Me!!!!” sign off your back. First of

David Ogilvy on Writing- Good Communications are Timeless

Posted By On Monday, February 13th, 2012
In 1982, one of the original and greatest of the “Mad Men” sent a memo to all of O&M’s employees about how to write: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10

It Used to Be “Hey! Let’s Come Up With a Logo!” to Design a Brand

Posted By On Tuesday, January 17th, 2012
When I was teaching, I would open up my class on branding with three symbols: A Cross A Star of David A Swastika My point was to show that a strong brand didn’t necessarily have to be a good brand. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or

When the Mind is Willing But the Flesh is Weak.

Posted By On Wednesday, January 4th, 2012
This article raises an interesting question no matter what you do for a living. It brings up the difference between motivation and follow through. You know you have to do a blog post, update your Linkedin profile or develop your company social media program. You need a better web site, capabilities brochure, sales development program and you’re really, really psyched! In other words,

Conquer Email Overload – Some Quick and Simple Solutions

Posted By On Tuesday, November 1st, 2011
Email is essential to our work, but it can easily become too much of a good thing. Each new message requires attention, and an overstuffed inbox makes it more likely that an important message may get lost in the mix. To conquer email overload, try these simple techniques.  First, reduce your incoming email. Unsubscribe yourself from mailing lists and promotional emails, or forward your emails

Steve Jobs Recognized the Business Value of Creative Design

Posted By On Wednesday, October 26th, 2011
Good article about how Jobs applied design values to business- quick takeaway: “More than any other executive, Jobs proved that design is among the key strategic differentiators in a global economy that’s increasingly becoming commoditized. His life was so full, and his ingenuity so great, that Jobs will leave many legacies. But certainly high on that list will be the impact of great