SEO Does and Don’ts

Posted By On Thursday, January 3rd, 2013
Search Engine Optimization is like diet and exercise; you have to do it all the time to get results. However the overload of information, offers and opinions can make it difficult to sort out what’s important and what is a waste of time. Over the next few months, we will discuss things you can do to improve your SEO, as well as things you should NOT do.  Let’s start with some basics. Let

Top 10 in 2012

Posted By On Friday, December 7th, 2012
When I was a kid, my parents had a book called “The Book of Lists” by David Wallechinsky, Irving Wallace and Amy Wallace. I loved that book – not that I did anything with the information I gleaned from it, other than try to impress my friends with my vast knowledge bank. But I was not alone – the book was a best seller and spawned at least 3 subsequent editions as well as

Visual Content – Don’t Market Without It

Posted By On Monday, October 22nd, 2012
“A Picture is Worth a Thousand Words” We are a visual society, there’s no doubt about it. The explosive popularity of sites like Pinterest is evidence of that; most of us have a definitively stronger response to an image than we do to text. Furthermore, we tend to remember images more clearly and for a much longer time than we do words. Do you remember the picture to the left? I

Easy Mistakes to Avoid to Make a Better Website

Posted By On Friday, August 10th, 2012
Do you love the internet? Do you love the ease of finding information and products at your fingertips instead of going to the yellow pages, or the library, or the mall? Do you love web sites that don’t work or are so visually confusing you can’t stand to look at them? We thought so. Physician heal thyself and make sure that you’re not guilty of any of these web

Marketing Yourself Memorably (Rock and Roll is Good for Business)

Posted By On Monday, July 9th, 2012
“I own a New Jersey design and marketing agency and I’m a singer in a rock and roll band.” That’s what I say when introducing myself at networking meetings. Why do I do that? For one thing, I want people to come out for the band’s next gig. But also, it makes me memorable. I’m usually the only one in the room in a rock band. Not always, but usually. Once they

Never Use Two Spaces After a Period Unless You Still Use a Typewriter

Posted By On Friday, June 29th, 2012
Note: This article uses some words that refer to arcane technology. For definitions, please refer to the Wikipedia entry on Typesetting. I remember a discussion I had with a client back in the days before typesetting was done on a computer about a series of programs I was doing for her. Back then, copy was keyed in by a typesetter who could make judgments about what professional text should look

Notes on Social Online Marketing Etiquette

Posted By On Wednesday, May 30th, 2012
Social media is about building relationships with people you know– clients, friends, business associates; and people you would like to know– potential customers, new associates, vendors, etc. When marketing with social networks, the same rules of etiquette apply as in “real” personal relationships: listen, be polite, be informative, show respect, and don’t run with