Face-to-Face Interaction at Trade Shows is More Valuable than Ever!

Posted By On Friday, October 25th, 2013
Your Trade Show Exhibit Booth Staff Makes It Happen. 48% of trade show attendees say that face-to-face interaction with trade show exhibitors is increasingly valuable, and 43% expect the value to continue growing.1 So it’s more important that ever to select your trade show staff strategically and train them thoroughly – and it’s essential that booth staffers represent your company and its

Trade Show Exhibit Booth – Make Yours Stand Out

Posted By On Wednesday, October 9th, 2013
There Are 400 Exhibitors at the Average Tradeshow1 Trade Show Planning Is Incomplete unless You’re Maximizing the Effectiveness of Your Exhibit Booth before the Tradeshow Even Starts! Exhibit staffers have about 4 seconds to engage an attendee walking past the booth and between 5 and 15 minutes to make your company’s products or services stand out.2 How can you be sure the customers and

Marketing Before the Trade Show- The Value of Pre-Trade Show Marketing

Posted By On Monday, September 30th, 2013
80% of Trade Show Exhibitors Fail to Implement Pre-Trade show Marketing Campaigns Don’t Be One of Them! You’ve decided to do a trade show, you’ve sold upper management, and your sales and marketing organizations have worked together to develop your ULD (Universal Lead Definition). But you’re not ready yet! It’s time to develop a targeted pre-tradeshow marketing campaign. Why? Because

Tradeshow Preparation Affects Lead Quality!

Posted By On Monday, September 23rd, 2013
Tradeshow prep lists abound and we like this one. But there has to be a solid foundation supporting the preparation process so that the results justify the expenditure. Our next few blogs will address ways to bump up your tradeshow preparation game. Generally marketers think of leads as primary outcomes of tradeshows – and they’re right. But the planning process includes ensuring qualified

Tradeshows Yes or Tradeshows No? How to Justify Exhibiting at a Tradeshow

Posted By On Thursday, September 12th, 2013
Potential customers attending a tradeshow are actually paying for the opportunity to meet you – so capitalize on that opportunity! Where else can you ensure understanding of your products/services; communicate and demonstrate features and benefits, identify and correct misperceptions, and distribute samples all in one place? Your first hurdle may be “selling” your company’s decision

Product Placement, ET and Saving the World

Posted By On Tuesday, August 13th, 2013
The first time I became aware of product placement as an adult was when ET: The Extraterrestrial came out. It seems that Mars decided that M&M’s not be the bait that Eliot uses to lure ET. The filmmakers went to Reese’s, and the result was that sales of Reese’s Pieces shot up 65%. I knew that the heroes of Independence Day in 1998 probably didn’t use Macs to save the

Beware the Downside of Word-of-Mouth- Preventing Unintended Branding by Your Employees

Posted By On Tuesday, July 2nd, 2013
Companies spend lots of time defining, communicating, and reinforcing their branding. One of the least controllable representations of a brand is old-fashioned “word-of-mouth.” It can be helpful or harmful, depending on what’s being said and who’s saying it – including your employees. A recent, real-life example: I’m on a commuter train and the person sitting in front of me is a