MAG Packaging, Still Current After All These Years

Posted By Jay Moldave On Saturday, November 1st, 2014
Still working after all these years. Dare I say, but nearly thirty years ago we did the branding and package design for a company called Dead Sea Works. They extract Magnesium Chloride from the Dead Sea in Israel by evaporation through a solar evaporation pond array. So after all of this time, I walked into Home Depot and was pleased to see that the packaging and branding are still being

Are You Referring to Me? A Short Guide to Getting Better Business Referrals.

Posted By Jay Moldave On Monday, October 20th, 2014
Click on the screen to see our new video. Suppose you’re out to dinner with friends, or at a business dinner, and one of the people at the table asks “Who knows a good lawyer?” As it turns out, you do. Would you have a problem giving out your lawyer’s name? Probably not. But turn it around and ask someone to refer you, and all of a sudden it’s a major test of your

Choosing Your Marketing Tools- What Should You Use?

Posted By Jay Moldave On Wednesday, June 25th, 2014
Outbound/inbound, digital/traditional, push/pull, emerging/ tried-and-true Marketing tools – seems like just when you choose your marketing mix, something new emerges – and it’s generally digital. But we’re here to remind you that traditional marketing tools are still around, they’re still popular, and they can work with digital marketing to reach your target audience. This is the

Get Buzzed With Buzzwords

Posted By On Thursday, March 13th, 2014
SXSW, One of the biggest interactive/music conferences in the world, is being held this week in Austin.  We all know how techies love their buzz words and jargon- social media and web site development abounds with them. Here’s a video of four of the top tech columnists talking in tech buzz words. We admit it – we have some favorite buzz words. What about you? Here’s a short self-survey

How to Use Direct Mail to Increase Your Web Traffic

Posted By On Tuesday, December 17th, 2013
Our Guest blog today was written by Ryan Cote from Ballantine. Ballantine is a family-owned direct and digital marketing company, established in 1966. They offer their clients a full range of marketing services including direct mail, creative, personalized URLs and online marketing solutions. Many businesses that once depended solely on Google now realize search engines do not do your selling.

Design Guidelines and Useful Tools to Create an Effective Infographic

Posted By On Sunday, December 8th, 2013
To see a larger image click here In our last post we discussed some of the esthetic considerations about infographics in general, but how can you create one? A Team Effort It takes a diverse set of skills to create a good infographic and unless you’re a renaissance person, you might not have all of them. Aside from design, market research, number crunching, etc. may come in handy. So use all

Infographic Design… It’s More Than Just Lookin’ Good

Posted By On Monday, November 18th, 2013
Way back when, a chart was simply a way to view data visually. We created bar charts, pie charts, line charts, and made them as attractive, accurate, and easy to interpret as possible. Technology has created an information explosion, so the task of helping people get their hands around tons of information they may or may not actually need has gotten more complex. For now, we’ll leave the