National Cat Day? Once a Year? Really?

Posted By Jay Moldave On Thursday, October 29th, 2015
According to Jones, the resident MC2 office cat, National Cat Day is not celebrated once a year on October 29 – it is a 24/7 proposition. Meow! He celebrates daily by sitting on keyboards, settling down in front of monitors, reminding us that it’s time to eat – again, gnawing on wrists, sleeping on or under coats and sweaters, getting into supply closets, staring at us when we don’t

February 23rd Was National Dog Biscuit Day! Woof woof, crunch crunch, yum yum!

Posted By Jay Moldave On Monday, February 23rd, 2015
Animal Product Marketing Has Been Around Since At Least 1792! Dog biscuits have been around a long, long time. Ads appeared for biscuits intended for sporting dogs as early as 1792 but generally sources cite Spratt’s Meat Fibrine Patented Dog Cakes as the first dog biscuits manufactured on a large-scale commercial basis. The story goes that in about 1860, Ohio electrician and lightning rod

140 Little Characters for Marketers to Love

Posted By Jay Moldave On Monday, February 9th, 2015
Keeping Things Short and Tweet Here is what one hundred and forty characters look like. Is that enough to get your message across? Are your customers & prospects tweeting? Twitter is #2 of the top three social networks B2B marketers use. The other two are LinkedIn (#1) and Facebook (#3). It’s been reported that on average, B2B companies using Twitter generate twice the leads compared to

Is Your Website Really Yours? Are You Sure?

Posted By Jay Moldave On Thursday, January 8th, 2015
Scenarios We’ve Seen More Than Once… Your website disappears – it’s kind of like discovering your car’s been stolen from the parking lot. Something you rely on is gone without warning. Recently we’ve helped new clients straighten out website issues they didn’t know they had until there was a problem. The account or the URL wasn’t registered to the appropriate

White space is your design friend… and it doesn’t even have to be white.

Posted By Jay Moldave On Tuesday, December 16th, 2014
See the puppets freeze their toes off talking about white space! Nature abhors a vacuum, the saying goes, and when you take a look at many communication pieces, whether print or electronic, you’d think that there are a lot of designers and programmers, not to mention clients, that feel the same way. Less is definitely not more, the more the merrier. White space (or negative space) is the

Your Elevator Pitch: Just a Few Floors to Cut to the Chase

Posted By Jay Moldave On Tuesday, December 2nd, 2014
Here’s a common scenario: You ask someone what his or her company does, or the person has approached you at a conference or tradeshow. What you hear is something like “we’re the premiere/best/biggest/newest/oldest provider of x/y/z in the [fill in the blank] industry.” It’s like listening to someone read out a Mad Libs™. And to make things worse, you can tell he or she has delivered

SMART Goals – Taking Your Business from Here to There

Posted By Jay Moldave On Monday, November 3rd, 2014
According to that great American philosopher Yogi Berra “if you don’t know where you’re going, you’ll end up someplace else.”  As Usual, Yogi’s Right. But luckily there’s a SMART way to help your business get where you want it to go by developing business goals that are: How smart are the Puppets Who Know Stuff About Marketing? Click the image to find out. ⇒    Specific: