Choosing Your Marketing Tools- What Should You Use?

Outbound/inbound, digital/traditional, push/pull, emerging/ tried-and-true Marketing tools – seems like just when you choose your marketing mix, something new emerges – and it’s generally digital. But we’re here to remind you that traditional marketing tools are still...

How to Use Direct Mail to Increase Your Web Traffic

Our Guest blog today was written by Ryan Cote from Ballantine. Ballantine is a family-owned direct and digital marketing company, established in 1966. They offer their clients a full range of marketing services including direct mail, creative, personalized URLs and...

Product Placement, ET and Saving the World

The first time I became aware of product placement as an adult was when ET: The Extraterrestrial came out. It seems that Mars decided that M&M’s not be the bait that Eliot uses to lure ET. The filmmakers went to Reese’s, and the result was that sales...

Dr. Seuss’ Birthday

[ezcol_1third] [/ezcol_1third] [ezcol_2third_end]If Theodore Geisel were with us today What would he think and what would he say? He’d have a blog and he would use Twitter To give us his version of glitz, glam, and glitter. He’d come up with a bird who really could...

Split Second Social Media #Blackout

Quick thinking advertisers took advantage of an unusual opportunity last night when the lights went out at the Mercedes-Benz Superdome in New Orleans.  Many clever tweets were posted during the 35-minute blackout in the second half of Superbowl 47. Among the funny...