National Cat Day? Once a Year? Really?

According to Jones, the resident MC2 office cat, National Cat Day is not celebrated once a year on October 29 – it is a 24/7 proposition. Meow! He celebrates daily by sitting on keyboards, settling down in front of monitors, reminding us that it’s time to eat – again,...

Is Your Website Really Yours? Are You Sure?

Scenarios We’ve Seen More Than Once… Your website disappears – it’s kind of like discovering your car’s been stolen from the parking lot. Something you rely on is gone without warning. Recently we’ve helped new clients straighten out website issues...

MAG Packaging, Still Current After All These Years

Dare I say, but nearly thirty years ago we did the branding and package design for a company called Dead Sea Works. They extract Magnesium Chloride from the Dead Sea in Israel by evaporation through a solar evaporation pond array. So after all of this time, I walked...

Choosing Your Marketing Tools- What Should You Use?

Outbound/inbound, digital/traditional, push/pull, emerging/ tried-and-true Marketing tools – seems like just when you choose your marketing mix, something new emerges – and it’s generally digital. But we’re here to remind you that traditional marketing tools are still...

How to Use Direct Mail to Increase Your Web Traffic

Our Guest blog today was written by Ryan Cote from Ballantine. Ballantine is a family-owned direct and digital marketing company, established in 1966. They offer their clients a full range of marketing services including direct mail, creative, personalized URLs and...

Product Placement, ET and Saving the World

The first time I became aware of product placement as an adult was when ET: The Extraterrestrial came out. It seems that Mars decided that M&M’s not be the bait that Eliot uses to lure ET. The filmmakers went to Reese’s, and the result was that sales...