by moldy | Apr 3, 2023 | branding, communication, creativity, identity, logo, marketing, Typography
Forget climate change, gun control, COVID, the war in the Ukraine and all of the other minor things going on in the world today… it’s time for LOGO WARS! On March 20, New York launched a $20 million campaign featuring a riff on Milton Glaser’s I ♥ New York logo from...
by moldy | Dec 14, 2022 | Networking, Referrals
Here’s a common scenario: You ask someone what his or her company does, or the person has approached you at a conference or tradeshow. What you hear is something like “we’re the premiere/best/biggest/newest/oldest provider of x/y/z in the [fill in the blank]...
by Lauren Cook | Aug 17, 2022 | blogs, communication, marketing, Optimization, Web site
WHAT IS A LANDING PAGE? A landing page is a web page intended to convert visitors into leads. It should be hyper-focused on the content it is linked from. It should contain a form that asks visitors for contact information in exchange for something of value. Say YES...
by Lauren Cook | Aug 1, 2022 | blogs, humor, marketing
Now that we’re in the dog days of summer, it’s time for me to ferret out the notes I squirreled away for a blog post on animal idioms. The folks in the office have been badgering me as they do the lion’s share of blogging. So I decided to take the...
by moldy | Jul 27, 2022 | branding, communication, creativity, design, identity, logo, marketing
I meant to write about this last month, but life got in the way. June was the 50th anniversary of Nike and the anniversary of the ubiquitous Nike Swoosh. From the branding and marketing perspective, the company has few rivals, but the story of the Swoosh is what...
by moldy | May 2, 2022 | Uncategorized
Attended an eye-opening and frankly scary webinar last night that I ran for a client. It was about new cyber threats and tools for protecting your data in 2022, presented by cyber security expert Dr. Jennifer Bayuk. I’m on top of it this morning, as I’ve clearly been...
by moldy | Apr 11, 2022 | communication, design, message, Typography
I admit it, I’m somewhat of a design throwback. There are two approaches to typography that I love – and they’re pretty much opposites visually. First, is the formally structured Swiss design. The style uses a formal grid, usually sans serif typography, dramatic, bold...
by moldy | Mar 3, 2022 | design, design history, Typography
Last month the New York Times had an article in the Letter of Recommendation section about the typeface Garamond. It was written by a writer/designer and it’s very sweet and reflects some of the insecurities that anyone in the creative field feels on and off during...
by Lauren Cook | Dec 30, 2021 | marketing, message, motivation, online etiquette, online marketing, Optimization, Referrals, Social Media, Web site
1. Write your goals for the year This doesn’t have to be complicated. Just make a list of what you want to achieve this year. Post it somewhere so you see it every day. Reward yourself when you can cross something off the list. Don’t be afraid to change it throughout...
by moldy | Oct 26, 2021 | Uncategorized
Good article about how Jobs applied design values to business- quick takeaway: “More than any other executive, Jobs proved that design is among the key strategic differentiators in a global economy that’s increasingly becoming commoditized. His life was so...
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