by moldy | Jul 27, 2022 | branding, communication, creativity, design, identity, logo, marketing
I meant to write about this last month, but life got in the way. June was the 50th anniversary of Nike and the anniversary of the ubiquitous Nike Swoosh. From the branding and marketing perspective, the company has few rivals, but the story of the Swoosh is what...
by moldy | May 2, 2022 | Uncategorized
Attended an eye-opening and frankly scary webinar last night that I ran for a client. It was about new cyber threats and tools for protecting your data in 2022, presented by cyber security expert Dr. Jennifer Bayuk. I’m on top of it this morning, as I’ve clearly been...
by moldy | Apr 11, 2022 | communication, design, message, Typography
I admit it, I’m somewhat of a design throwback. There are two approaches to typography that I love – and they’re pretty much opposites visually. First, is the formally structured Swiss design. The style uses a formal grid, usually sans serif typography, dramatic, bold...
by moldy | Mar 3, 2022 | design, design history, Typography
Last month the New York Times had an article in the Letter of Recommendation section about the typeface Garamond. It was written by a writer/designer and it’s very sweet and reflects some of the insecurities that anyone in the creative field feels on and off during...
by moldy | Oct 26, 2021 | Uncategorized
Good article about how Jobs applied design values to business- quick takeaway: “More than any other executive, Jobs proved that design is among the key strategic differentiators in a global economy that’s increasingly becoming commoditized. His life was so...
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