AABE

The Client:

American Association of Blacks in Energy (AABE)

The Challenge:

Each year AABE creates a new focus for their events, centered around a national conference. Over the years, we’ve created messaging, presentations and communications for in-person and virtual events.

The Process and Solution:

We start by creating a concept based on that year’s conference, and develop the campaign.

The location of the event (to a certain extent) dictates the requirements of the deliverables. For example a hotel or conference center has certain locations for branding.

After developing the concept, we created many messaging vehicles for communicating before, during and after the conferences.

• Overall branding
• Email campaigns
• Collateral materials (print and electronic)
• Conference displays
• Branding elements for the conference (name tags, pop-up displays, step and repeats, conference room banners and posters, app branding, etc.)
• Web site content