American Association of Blacks in Energy (AABE)
Each year AABE creates a new focus for their events, centered around a national conference. Over the years, we’ve created messaging, presentations and communications for in-person and virtual events.
The Process and Solution:
We start by creating a concept based on that year’s conference, and develop the campaign.
The location of the event (to a certain extent) dictates the requirements of the deliverables. For example a hotel or conference center has certain locations for branding.
After developing the concept, we created many messaging vehicles for communicating before, during and after the conferences.
- Overall branding
- Email campaigns
- Collateral materials (print and electronic)
- Conference displays
- Branding elements for the conference (name tags, pop-up displays, step and repeats, conference room banners and posters, app branding, etc.)
- Web site content