MC2 Marketing for Pan Technology

A Colorful New Marketing Direction for Pan Technology

The Client:

Pan Technology Inc.

The Challenge:

Create a client and prospect campaign to highlight
the leading-edge science behind Pan’s color

The Process and Solution:

Pan Technology was introducing new products,
and emerging science is the key to the product
line’s success.

How do we convey the ideas of color,
customization and service that Pan offers
and the fact that Pan has the science to create
any color a customer can imagine?

Focusing on the science led us to create
the “beaker” concept, a composite of six separate images. From that central image, we developed the full campaign, including:

• Full-page and fractional ads
• Email campaigns
• Collateral materials (print and electronic)
• Trade show booth design
• Trade show video
• Web site content

The result is a flexible powerful, consistent
message that works across media and has
received great response from customers,
prospects and the trade.

What happened next?

Pan wanted to extend the concept to show its sustainability efforts. We created a separate
“green” campaign that diversifies the new
marketing direction.

Interested in learning more? We’d be happy to chat. Fill in the form and we’ll get back to you.

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