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Beware the Downside of Word-of-Mouth- Preventing Unintended Branding by Your Employees

by moldy | Jul 2, 2013 | Uncategorized

Companies spend lots of time defining, communicating, and reinforcing their branding. One of the least controllable representations of a brand is old-fashioned “word-of-mouth.” It can be helpful or harmful, depending on what’s being said and who’s saying it –...

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