IDP – A New Direction
Create a client and prospect campaign to highlight the leading-edge science behind Pan’s color technology.
The Process and Solution:
We created seven separate websites that were connected by a corporate umbrella site. We also created a simple sub-branding system for each division. The sites maintained a family look, but were differentiated by color and messaging.
Advertising and online messaging was always specific to the market. Trade shows sometimes promoted the company as a whole, and sometimes individual divisions, depending on the event.
Campaigns directed to each market included:
- Email blasts
- Printed and downloadable data sheets
- Tradeshow displays
- Web site content